NuVinci Cycling Marketing
Anne Guethoff joined Fallbrook’s NuVinci® Cycling division in August 2016 as Director of Marketing, Bike. She has over ten years of varied marketing and product management experience and is an avid road cyclist and bicycle commuter.
Prior to joining Fallbrook, Anne was the global marketing director for the eBike division of Brose Antriebstechnik in Berlin, Germany. Founded in 1908, Brose became one of the world’s top 40 automotive suppliers and more recently launched an eBike motor. Anne created and managed a new marketing function and team for Brose’s eBike business. Prior to Brose, she served as managing director and senior marketing consultant for Marketing Management Partners Ltd. In Sidney, Australia. With a business partner, Anne created Marketing Management to provided business analysis, marketing and communication and brand management consulting services in Australia and elsewhere. Its customers represented various industries including the bicycle industry with work for Shimano and BOSCH.
Anne began her career as a marketing communications coordinator for the German eyewear company, Rodenstock in Sydney, Australia. Subsequently in Sydney, she held increasingly responsible product and marketing management positions at Essilor, a French worldwide spectacle lens manufacturer. Following her work at Essilor, Anne served as senior product portfolio manager in Sydney for the LifeScan product line of Johnson & Johnson Medical.
Anne holds a Master of Media- and Marketing-Planning, -Development and –Consulting from the University of Siegen in Germany where she specialized in international marketing and brand management.