Billy van den Ende

Operational Management
NuVinci Cycling Sales

Billy van den Ende joined the Bicycle Business Unit of Fallbrook Technologies (NuVinci® Cycling) in March 2017 as Director of Sales, reporting directly to David Hancock, Managing Director, Bike Division. Billy has highly relevant experience with an extensive background in customer acquisition and brand management stemming from many years in the urban mobility and technology industry. He is responsible for OEM business development, customer accounts management, and inside sales. Before joining NuVinci Cycling, Billy was the Netherlands Country Manager for the Dutch subsidiary of Canyon Bicycles GmbH, Europe’s leading direct to consumer online performance bike brand. Prior to that, Billy worked at the European HQ in Dublin for Google as new business development manager.

Billy holds a BSc in Infonomics and an MSc in Entrepreneurship and SME Management from Maastrict University in the Netherlands. He also recently attended the Nyenrode Business University where he participated in a Sports Leadership Program.